The top of the iceberg represents “Surface Culture,” and the bottom is labeled “Deep Culture.” On the surface, there are Food, Flags, Festivals, Language, and Literature. Upon further research, I found another great image by Stuart Sinclair. I thought, “This is really interesting but how can we apply it to the business world?” It shows an iceberg, with the top half labeled the “Easy to See” aspects of culture, such as Language, Dress, Folklore, Food, and Holidays.īeneath the surface are “Difficult to See” parts of culture, such as Family Roles, Gender Roles, Core Values, Manners, and Work Ethic. I recently saw a graphic about culture that was created by a music teacher named Janine ( Janine’s Music Room).
the structure (or lack of structure) they create.It is based on the belief system of its founders, which includes: “ Defined expectations of behavior, words, symbols, habits, values, and beliefs that directly impact an organization’s work environment, vision & mission, ethical practices, objectives, and performance standards.”Ĭulture is the “secret sauce” that makes a company succeed. The other is on a fast track to disaster. One is building relationships with customers, providing products and services that meet their needs, and creating a seamless shopping experience. Both stores operate with an underlying belief system, values, and actions that are either directly or indirectly encouraged by the owners. Store B is messy, disorganized, and everyone is impatient and rude.īut beyond the surface appearance, there’s a fundamental difference.
What’s the difference between these two shopping experiences? Store A is visually appealing, well laid out, and the staff is friendly. She tells no one in particular: “ I can’t wait to finish my shift. Once you finally get through the line, the frazzled associate barely looks at you. As you head to the check-out area, you hear the customer ahead of you arguing with the clerk. You discover that the store has run out of everything on your list. There’s only one shopping cart, which another shopper grabs just before you can get to it. The check-out process is a breeze, and you leave feeling refreshed.Īt Grocery Store B, it’s a different story. A friendly associate smiles and asks, “How can I help you?” During the visit, you find exactly what you were looking for and feel welcomed at every turn. In the background, you hear pleasant music. You walk into Grocery Store A, where you see a colorful display of fruits and vegetables. In this article, I’ll be examining what culture is, how it matters in achieving goals, and which aspects we can see on the “surface.” Lorem ipsum dolor sit amet, consectetur adipiscing elit.A company’s culture goes far beyond what we see on the outside. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Nam lacinia pulvinar tortor nec facilisis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dui lectus, congue ve sectetur adipiscing elit. Nam risus ante, dapibus a molestie consequat, ultric sectetur adipiscing elit.
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